Almost Famous presented its new collection at the Designer Exhibition during London Fashion Week with a variety of different necklines. There was not a particular design direction applied for the neckline design, but different design ideas that I noticed.
Almost Famous was launched in 2002. This British womenswear brand takes inspiration from style icons of the past, giving the collection a vintage feel. The ‘dress’ has become synonymous with the Almost Famous brand, as have the vivid prints, vibrant colours and feminine silhouettes. Following the success of the brand in the UK, in 2006 Almost Famous launched its first stand alone store situated in the heart of London’s Fitzrovia. The store showcases the full Almost Famous range including ready-to-wear shoes, accessories and jewellery. This was shortly followed in 2007 with an on-line store.